Many businesses in 2021 need some free website traffic tools and tricks for digital marketing success! With that in mind, we’ve broken down just a few of the ways you can develop your website so that it’s operating harder to support your business’ goals, whether that be to drive sales, inform your customers, or produce leads.
Using Meta Descriptions
Also known as text snippets – this is a small bit of text from your webpage which Google displays in its search results. Google will automatically display what it believes is the most important text from your webpage, however writing your own meta descriptions gives you control over what search engine users will see when seeking services like yours.
There are loads of free plugins available that will allow you to set the meta content for each page – such as Yoast SEO and SEOPress. As you’ve figured from these titles, these will help you choose relevant keywords for your web pages and let you know where you could improve your page properties to rank more highly for these words.
It’s worth noting that Google has recently extended the length of these text snippets from around 160 characters to 230 on average, indicating that even if you do write your own meta descriptions you might need to update these. It’s good practice to review these every month or so for your most important pages. If you do not have an SEO strategy set in place, your website will never receive the website traffic potential it can achieve.
Improve Existing Pages
Make sure every page is working towards your goals – whether it’s receiving inquiries, raising your credibility, or gaining online sales. This is as easy as making sure there’s a call to action on all your pages – for instance, at the end of your blogs, guide the reader to another relevant post they might find appealing. Keep reminding customers that they can contact you for more information, with a link to your contact page or email address. Pages that don’t inspire any further action will cause more visitors to leave your website altogether.
These call-to-actions don’t all need to be extravagant – in fact, this could turn your visitors off – though including some well-placed links may improve the average length of time people spend on your website and ultimately drive more people to convert.
This is especially important for lead generation websites but the logic also applies to e-commerce; if you’ve got an engaging blog that relates to a product you sell, make sure you take that opportunity to highlight this to the reader. Don’t go overboard – reading an article doesn’t necessarily mean intent to buy – however adding a call to action at the end of your blog is a simple way to attract a few more interested customers.
Mobile-Friendly = More Free Website Traffic
Having a mobile-friendly website is absolutely a must-have in the digital space. Over 80% of internet users own a smartphone and this stat is growing. Google has even said that 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
If your mobile website optimized, we would recommend you take a look and try to navigate the website yourself whilst asking what will the customer be looking for? And does my experience allow them to do these things easily? Ask current customers what they would like to see more on the website and take notes of their responses.
If your website is e-commerce/Shopify based, then you want your mobile site’s navigation to be a straight-forward as possible. Try not to overwhelm your users with too many drop-down menus, text, and images.
Using Social Media for Free Traffic
Chances are your business has a social presence, however, most that do, do not know how to properly leverage social media for business. Nor do they think it is worth it. Here are a few facts about social media platforms:
The number of monthly users on Instagram is 800 million.
Linkedin has more than 540 million user profiles.
The number of daily Twitter users is 100 million.
22% of the world’s population uses Facebook.
More than 60% of businesses use social media marketing.
Although the numbers above make it appear as if Social Media is taking over the world, this doesn’t mean you have to be on every platform. Doing your research and selecting the platform where your target market lies is critical to being a success. These free website traffic tasks will help you achieve your goals. Combining all these tasks will surely help you bring in the traffic you need which can boost your online presence even more.