Many businesses in 2021 need some free website traffic tools and tricks for digital marketing success! With that in mind, we’ve broken down just a few of the ways you can develop your website so that it’s operating harder to support your business’ goals, whether that be to drive sales, inform your customers, or produce leads.
Using Meta Descriptions
Also known as text snippets – this is a small bit of text from your webpage which Google displays in its search results. Google will automatically display what it believes is the most important text from your webpage, however writing your own meta descriptions gives you control over what search engine users will see when seeking services like yours.
There are loads of free plugins available that will allow you to set the meta content for each page – such as Yoast SEO and SEOPress. As you’ve figured from these titles, these will help you choose relevant keywords for your web pages and let you know where you could improve your page properties to rank more highly for these words.
It’s worth noting that Google has recently extended the length of these text snippets from around 160 characters to 230 on average, indicating that even if you do write your own meta descriptions you might need to update these. It’s good practice to review these every month or so for your most important pages. If you do not have an SEO strategy set in place, your website will never receive the website traffic potential it can achieve.
Improve Existing Pages
Make sure every page is working towards your goals – whether it’s receiving inquiries, raising your credibility, or gaining online sales. This is as easy as making sure there’s a call to action on all your pages – for instance, at the end of your blogs, guide the reader to another relevant post they might find appealing. Keep reminding customers that they can contact you for more information, with a link to your contact page or email address. Pages that don’t inspire any further action will cause more visitors to leave your website altogether.
These call-to-actions don’t all need to be extravagant – in fact, this could turn your visitors off – though including some well-placed links may improve the average length of time people spend on your website and ultimately drive more pe