Every year requires another goal for your business. If there has not been one established, take a minute and do so now. One of the goals many stores whether it is brick and mortar, retail and or online stores all have in common is to drive more sales by attracting more customers. This is all sounds easier said than done. We will be discussing the proven ways that got many of our clients on the right step into attracting more people to their business using in store marketing.
Social Media & Social Proof
Many companies in the past have done fine with out the help of social media, generating outstanding numbers only by the help of search engine advertising such as Google, Microsft and Yahoo ads. The way consumers are shifting their minds on whether or not to buy a product or service is by using social media.
Let's face it, we catch ourselves glued to our phones every now and then through out the day and we happen to scroll across engaging ads on Facebook or Instagram. Let's give an example, a customer notices a ad that catches their attention which has many comments and many likes, so they click to see what it is all about.
When they arrive at the page they'll see beautiful content that catches the eye and carries on browsing posts with amazement. Then they stop and think "I am not sure if this is legit." (which we do more than not.) When that happens that customer will instinctively try to find if anyone else has liked or reviewed this product or service.
You get where I am going with this, many people now a days require Social Proof in order to act on a purchase. Whether it is looking through yelp to find a restaurant, going on Instagram to see when the store is having a sale or see how many reviews a Amazon product has, this all plays a huge factor in this decision process. We conjured up some insights on how to hire the right Social Media management.
Here are some important facts that you need to know in order to thrive;
People tend to spend 31% more when a company has excellent ratings and reviews.
72% of online shoppers trust consumer opinions online.
90% of buyers report being influenced by online reviews.
75% of all people are rationalizers, which means they’re looking for unbiased facts and opinions to help them make their decision.