A Influencer in social media is a person who has built a reputation for their knowledge and expertise on a particular field of interest (travel, style, food, etc.) They regularly post about their field on their preferred social media channels and generate large followings of loyal and engaged people who pay close attention to their actions.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote. Many brands have used this tactic of recruiting influencers to exponentially increase their sales and brand awareness. The time is now to become an influencer while social media is rapidly growing every single day.
Types of Influencers
Most influencers fit into the following categories, with the last category by far is the most attainable and most important today:
Bloggers and content creators
The majority of social influencer marketing today occurs in social media primarily on Instagram, predominantly with micro influencers, and blogging. Micro influencers are often the most informed in their niches. They have a engaged community of followers who rely on and trust the content they bring out. They are believable and credible, because they are usually everyday people sharing their passion, their personal recommendations, their everyday life and their likes and dislikes. This is why Micro influencers are very important because they can relate to the every day person which is why brands use them to promote their products.
Industry experts and thought leaders such as journalists can also be considered influencers and hold an important position for brands. Then there are celebrities, they were the original influencers of our era. This type of influencer is unfortunately not in reach for many people and brands need to fork up a big price in order to use a celebrity as a influencer.
Influencers and Bloggers in social media have the most authentic and active relationships with their fans. Brands are now recognizing and encouraging this to their growth plans. Find out which Social Platform is better suited for you here.
What Type Of Influencer Will You Be?
To become an Instagram influencer, the first thing you need to do is find a niche that suits your personality. This needs to be something you’re passionate about. Something in which you have a good deal of knowledge and interest. Don't pick something you know very little about, people will take notice.
Pick a niche that you’re genuinely passionate about. Maybe you love to travel and talk about it? Or maybe you love food, and have a great deal of interest in different types of cuisines? Maybe you’re into fashion and are always aware of the latest styles and trends?
Your Instagram posts should reflect your image you are trying to portray to your audience. Take high quality photos that engage your audience and allows for new ones to be interested. Worst thing you can do is post about random events that do not correlate to your image as a influencer.
Your niche might even be a combination of different things, as long as they’re not random. Here’s an example of an Instagram influencer whose niche is mostly soccer, but definitely incorporates lifestyle and style itself...you might recognize him.
Create a Catching Bio
Once you have decided on your field of interest your page will consist of, you need to start working on the details of social media account for example your Instagram account. The first thing that you need to focus on is creating a bio that immediately catches people’s attention when they are brought to your profile. It should talk about your story in a way that engages anyone, most importantly your potential audience of your niche.
Keep in mind, it’s one of the first things that a brand or a potential followers sees on your account. So if you want to become an Instagram influencer, make it noteworthy and memorable. It only takes two to three seconds for that viewing prospect to find out if they like your page or not.
Influencers think strategically and enter the minds of their audience. An important tip we tell our clients is in the name field, include example “travel blogger,” so that your profile shows up for such searches. And in your bio, include what your passionate about, hobbies, and short story of you. This might be hard with the limited space cap but is very well doable.