The Road to Becoming an Influencer On Social Media

Instagram Influencer Manager

A Influencer in social media is a person who has built a reputation for their knowledge and expertise on a particular field of interest (travel, style, food, etc.) They regularly post about their field on their preferred social media channels and generate large followings of loyal and engaged people who pay close attention to their actions.

Brands love social media influencers because they can create trends and encourage their followers to buy products they promote. Many brands have used this tactic of recruiting influencers to exponentially increase their sales and brand awareness. The time is now to become an influencer while social media is rapidly growing every single day.


Types of Influencers

Most influencers fit into the following categories, with the last category by far is the most attainable and most important today:

  • Celebrities

  • Industry experts

  • Thought leaders

  • Bloggers and content creators

  • Micro-Influencers

The majority of social influencer marketing today occurs in social media primarily on Instagram, predominantly with micro influencers, and blogging. Micro influencers are often the most informed in their niches. They have a engaged community of followers who rely on and trust the content they bring out. They are believable and credible, because they are usually everyday people sharing their passion, their personal recommendations, their everyday life and their likes and dislikes. This is why Micro influencers are very important because they can relate to the every day person which is why brands use them to promote their products.