Social Influencers | Who Are They & How To Become One

Updated: Oct 9, 2019

Get sponsored on Instagram

Now a days everyone wants to be relevant in the social media sphere, whether with their close follower base or trying to appeal to the masses. With this being said, a vast majority want to be known as a social "Influencer"and ultimately get a sponsorship(s), which is probably why this article caught your eye.

Good news, you came to the right place! Many people now a days can certainly be titled an influencer, but not many people can be successful at it.

If you are reading this chances are you will establish the rank of a "micro-influencer", which is a great accomplishment due to the vital roll these influencers play in the social industry. Below will be some key points into learning just how to get sponsored by brands and become an influencer.


What is a Micro-Influencer

The majority of social influencer marketing today occurs in social media primarily on Instagram, predominantly with micro influencers, and blogging. Micro influencers are often the most informed in their niches. They have a engaged community of followers who rely on and trust the content they bring out. They are believable and credible, because they are usually everyday people sharing their passion, their personal recommendations, their everyday life and their likes and dislikes. This is why Micro influencers are very important because they can relate to the every day person which is why brands use them to promote their products.

becoming sponsored on Instagram DEGOM
Depending on what content you put on your feed will determine what products will be presented to you

Image Is Vital

Influencers become popular because people associate for their honest opinion and the specific niche they relate on. The idea is that an influential Instagram account focuses on a niche, and does a really good job of portraying different aspects of the niche and their expertise.

As far as what an influencer is specifically known for, it m