Advertising Your Books On Social Media: Gain Money & Followers

Updated: May 25, 2019

How to sell more books using Instagram - DEGOM Marketing

Dear Author, you are here to get your hard work recognized by the billions of people using social media platforms such as Instagram and Facebook. You came to the right article, we work with numerous authors that want to expand their reach and ultimately bring in those sales they desire. We dig into a transparent approach to ways that allow you to grow your social presence on these platforms and bring your literature into the right eyes.


Using Instagram For Authors

I will assume most of you reading this have dipped their toes into Instagram already and are familiar to how it works. Many authors have taken to Instagram, expanding their brand, and letting readers learn more about them than what they write or blog about. You can use this to your advantage by letting your audience get to know you on a personal level, essentially becoming your own influencer for your work.

With this being said, make a schedule to when you will be posting your content, sometimes you need to break out of your comfort zone but life will reward you.

We typically see the best results when posting for clients are times ranging from 12pm, 3pm and 5-6pm... even 2am. The reason for 2am is that you will be the first post your viewers will see when first checking on Instagram.

Using a scheduling application or hiring a Instagram manager to do this for you will go a long way to your longevity on this platform. This is not a get famous quick plan, building a social presence on any platform takes time and hard work.

Below I will tell you some key points to write down in order for you to expand your Instagram presence:

Choose a posting frequency and stick to it. Being consistent will keep your followers consistent as well.

Cross-promote from other channels. Network with your Facebook friends, LinkedIn connections, and Snapchat followers to check you out on Instagram.

Create a photo theme by creating consistency in theme by using the same font, filters, and cropping style.

Use hashtags related to the writing sphere. (Create different lists)

Use emojis on captions. (Don't go overboard with this)

Do giveaways regularly.

Create quote images.

Share your followers’ posts.

Include faces in some of your images.

Share Instagram posts to Facebook.

If you need to help grow your Instagram account properly, we have the capabilities to do so.

Instagram marketing for Books

Using Instagram Stories To Connect & Promote

People enjoy the Instagram story feature because it allows for everyone to connect with each other. Such as showing a subtle way of saying hello, or approving of the actual story... all this is an essential way that allows for you to let people see the brilliant author you truly are.

Make engaging story posts, such as your latest book that you are working on, the blog that you have been writing, the instrument you are learning to play, the song you love, the list goes on. This causes not only a great connection to your audience but also a positive word of mouth that can be spread like wild fire if used correctly.

Another key note into using Instagram stories to promote your work, is using hashtags on your story post. Do not staple on a plethora of hashtags to your post, it will just look sloppy and obnoxious. Play around with the hashtags you put on your post and try to limit two or three of them. Eventually, you will find one that works best for you and strike gold. Some of our clients reach 1-10 thousand views on a single story post alone! That is great amount of traffic!

Below are Hashtags you can use for the optimal results, we saved you the time of looking up these up!