Want to Boost Your Brand on Social Media? Here Are Some Simple Tips.

How to build your brand using social media - DEGOM Marketing

While social media rapidly continues to change and your brand with it. Social media algorithms prioritize content and the types of content users view when browsing, popularity of certain social platforms, brands need to recognize that businesses on social media are still built on communities and genuine human interaction.

Additionally, social media looks very different now than it did back in the day when chat rooms were the only factors of classifying a platform as a social one. People use social media for a few reasons, either to engage with our people/friends/family, stay informed, browse new products, get inspired and a HUGE factor is entertainment...or in other words escaping reality for just a bit.

With all this being said, being successful on social media requires humanizing your brand or anything you are selling. It always beats acting solely on a advertising mindset and your soul purpose is to sell. This logic will likely only become more important as social media shifts from mass communication style to focus more on one-to-one engagement.


Set goals, especially SMART ones for your brand.

If you are not familiar with this term, we made a great article that gives great tips on how to use social media for added business and SMART is perfectly used in the article. In this article, we will need to use it in a different context!

Now I need you to ask yourself a question. Why are you on social media? If you answered "because everyone uses it now for their business", then you might have to re-think your approach to this.

SMART goals has been around for a good time now, and they are very crucial to your social media brand today. In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

An example of a good SMART goal for social media marketing would be something like “We'll increase our Instagram engagement rate by 30% by the end of the year.”

Specific: We’ve specifically identified the social channel (Instagram) and a measurable goal (engagement rate)

Measurable: The engagement rate can be simply measured from your Instagram analytics via your business account.

Attainable: We didn’t make a very hard to reach goal such as, a 75% increase in 5 days.