Facebook is impeccably one of the best avenues to advertise your service or business on the internet today. The low CPC (Cost Per Click) is by far the most affordable and highest reaching compared to competitors. While Google Ads and Microsoft Ads CPC keep steadily getting higher, the best time to capitalize and expand your business is now with Facebook advertising.
Having the ability to manage your Facebook Ads and Instagram Ads is by far the best asset when you are using both channels to advertise, make sure you have created an account. Let us discuss the five tips on using Facebook advertising.
1. Match your marketing strategy to your business goals
There are countless opportunities when it comes to social media marketing on Facebook. The best way to start when forming your social media marketing strategy is to align it with your business goals. Here are a couple of questions to ask yourself other than "How can I make money on this?" or "How can I get leads quick?":
"What will be my budget and how long will I be running my campaign?"
"What images will attract my clientele?"
"How can I reach the right audience, what text do I use?"
"What is my targeted audience?"
"Do I need a custom landing page for these ads?"
This can be a bit overwhelming at first, and you can have a hundred unanswered questions. Try to tackle one question at a time and work from there. It’s best to keep your goals as specific as possible. Here are a couple of examples of how to effectively match your business goals with Facebook marketing strategies:
If you have a new business and your goal is to increase brand awareness or want to create a lot of traffic, consider growing your Facebook followers through page like ads. This can be achieved by using the best images or videos possible in order to acquire optimal results. It may be something like a goal of 500 new followers per month or a minimum of twenty likes per post.