Facebook is impeccably one of the best avenues to advertise your service or business on the internet today. The low CPC (Cost Per Click) is by far the most affordable and highest reaching compared to competitors. While Google Ads and Microsoft Ads CPC keep steadily getting higher, the best time to capitalize and expand your business is now with Facebook advertising.
Having the ability to manage your Facebook Ads and Instagram Ads is by far the best asset when you are using both channels to advertise, make sure you have created an account. Let us discuss the five tips on using Facebook advertising.
1. Match your marketing strategy to your business goals
There are countless opportunities when it comes to social media marketing on Facebook. The best way to start when forming your social media marketing strategy is to align it with your business goals. Here are a couple of questions to ask yourself other than "How can I make money on this?" or "How can I get leads quick?":
"What will be my budget and how long will I be running my campaign?"
"What images will attract my clientele?"
"How can I reach the right audience, what text do I use?"
"What is my targeted audience?"
"Do I need a custom landing page for these ads?"
This can be a bit overwhelming at first, and you can have a hundred unanswered questions. Try to tackle one question at a time and work from there. It’s best to keep your goals as specific as possible. Here are a couple of examples of how to effectively match your business goals with Facebook marketing strategies:
If you have a new business and your goal is to increase brand awareness or want to create a lot of traffic, consider growing your Facebook followers through page like ads. This can be achieved by using the best images or videos possible in order to acquire optimal results. It may be something like a goal of 500 new followers per month or a minimum of twenty likes per post.
Each goal requires a different action and a different type of image or video. Try to not have an all in one purpose image, customize it for your audience. If your goal is simply to increase profit for your online store, a conversion campaign on Facebook Ads Manager would be the ideal way.
2. Invest and be patient
Facebook has been having a steady decline in organic reach over the past couple of years. It can be very demoralizing when you make a perfect post but you have no one to see it. As Facebook becomes increasingly prioritizing their Ads platform, it is becoming more important to invest your money wisely if you want your business to reach its goals.
An advertising budget is a necessity for any social media marketing and especially on Facebook. You could be wasting a lot of money if you’re not careful about how you use your Facebook budget.
For example, there is no sense in spending $30 to boost every post you make to an audience of 300 followers. It is wise to grow your followers through the use of page like ads and posts boosted to external audiences before you begin putting money behind posts boosted towards your followers.
Generating followers with a page like ads and engagement with boosted posts can be done with a relatively low budget. Campaigns that require a higher budget are ones that are tailored for generating leads and sales, especially when the competition is fierce. When it comes to these ads you have to be willing to spend money to make money.
That is why post clients get detoured from the whole process. Sometimes it will take a substantial amount of money to find the "sweet spot". Positive ROI does not happen immediately in most social media advertising efforts. Depending on the industry you are competing with it could take months of A/B split testing to find the right message and the right audience. Once your campaign has been fully optimized, Facebook can be an amazing resource for generating leads and sales.
If your Facebook ads are not performing as well as you would like them to, it may be time to call in a social media expert.
3. Videos are the key to low-cost and high return
High-quality images sadly are no longer enough when it comes to social media marketing on Facebook. This is a fact!
Videos serve to build trust in your business. 57% of consumers report that videos give them more confidence to purchase items online. Videos are particularly effective for explaining complex concepts in ways that still images simply cannot. Try this strategy yourself, you will thank us later!