Creating a brand new website and finding out 3 months down the line you received 30 website visitors TOTAL. We all have been there. Most website owners know of SEO (Search engine optimization) but do not know where to start or have not used SEO tactics effectively.
Using SEO for business to customer, business to business, eCommerce or ANY industry is vital to creating leads or sales. We will demonstrate how important ranking on search engines can actually be, read on.
Our client was in a highly competitive industry where local visibility was predominant, at the beginning of the SEO strategy campaign, budget constrictions and numerous failed attempts in engage with Search Engine Marketing (Search advertising).
They had 3 branded domains; all treated separately by Google and were looking for a way to improve the visibility of all of their domains. Most of all, our client was looking to build an SEO model for longevity and overall rank improvement of their websites.
Our long-term goal was to improve rankings for their core unbranded terms, improve their local SEO visibility, improve traffic from organic search, as well as drive leads from organic search.
Realizing that each brand’s domain was being seen as a separate entity by Google and Bing and forced to build its own individual SEO value, our team came to the client with an aggressive strategy. What made this a unique strategy was that individually, the domains had a somewhat good foundation (Content-rich, backlinks, etc.), yet required a large amount of individualized SEO effort in order to grow their visibility.
We came up with an SEO plan for each website and built a full proof foundation; we would able to consolidate historic SEO value, analyze new SEO value, target brand-specific keywords, and create keyword targeted articles. It will allow for the websites to gain ranking faster than a nonaggressive strategy. Additionally, this particular strategy built the foundation for future long-term scalable growth.
The most valuable asset of this project was that it allowed for the sustainable future growth of the businesses.
Since each brand had a different target audience, both geographically and psychographically, our strategy was to create custom projects for each subdomain; unique to that specific target audience. These assets included blogs, highly specific and relevant service pages, FAQ pages, case study pages, vision pages, and more.
Most importantly, the various resources were co-relevant to each other, meaning we were able to make each domain more relevant for a significantly wider subset of targeted keywords.
As with any domain-level change, immediate SEO results were unpredictable, but our client knew the long-term impact would be well worth the short-term results. Part of our plan to mitigate this impact was to start creating high-quality backlinks to point to each website in order to kick start the campaign.
This particular tactic showcased almost instantaneous growth, as within 1 month we were able to secure improvements in the quantity of organic traffic and keyword ranking earned for each website.
Relative to organic traffic, 6 months after the migration, the client earned an increase in organic traffic by 30%, when compared to the combined total of all domains during 6 before the campaign.
Relative to keyword rankings, we saw a 961% increase in the quantity of keywords in which all ranked in the top 20 positions.
As it concerns to Local SEO, our client was able to secure top 3 map pack results (Google My Business) for 95% of their non-branded target queries, which allowed them to build overall brand awareness and effectively drive more traffic across all websites.
We deployed cross-domain tracking via Google Tag Manager to measure and understand the cross-selling relationship between properties. This allowed them to understand consumer awareness gaps between businesses and build a framework for future projects.
We also created a Google My Business, Google Analytics, Google Webmaster and Bing Webmaster account for each website in order to effectively track, examine and modify our SEO endeavors.
Lastly, the most important factor for the client was the amount of leads they generated from organic search. After the first 6 months, the client was able to secure 35% more leads from organic search. 12 months post migration, the client was able to increase the number of leads 78% vs. the previous year’s total metrics.
If you are looking to start using Search Engine Optimization for your website, DEGOM Marketing has a well organized and full-proof plan for any business that needs to rank high on search engines.