Leads are often praised as the lifeblood of a business – and while not everyone will agree with that statement, leads are remarkably important to the success and growth of your business.
There are all kinds of lead generation activities, such as social media marketing and email marketing, but one of the top sources of leads is content marketing – especially, blogging.
In this blog post, there will be three reasons why blogging is one of the best lead generation tools for businesses.
Blogging helps drive targeted traffic to your website
This gives people a good enough reason to visit your business website. Unless you’re one of the world’s largest brands, there isn’t much reason why people would want to visit your website – or even find it.
Your business's online presence doesn’t offer much value to a potential visitor unless they are already familiar with your business and want to buy something or they somehow came across your website online and decided to give it a try. Plus, there are only so many opportunities that you can promote your website or landing pages on your different digital channels.
With a great blog, on the other hand, you have something to promote. You’re providing people a valid reason to visit your website – to view, read your content, to download a resource, or buy what your website offers.
Blogging doesn’t just help you drive added traffic, it also helps you keep visitors around for longer and provides them a reason to come back to your website and, hopefully, convert along the way as they get to discover more about you and your business.
Blogging also helps advance your search engine optimization; people make millions of Google or Bing searches every day searching for content so if you want to feature in these search results and get more organic traffic, then you want to create targeted, optimized content.