As you know already, the social media marketing space is evolving at a rapid pace and chasing right behind it is you and your business. It can be a daunting task to try to juggle your business goals and your media marketing aspirations.
These two objectives should be focused on 100% and even a little slip of pondering your next decision for your organization, you can get left behind by your infamous competitors. You do not want that, which is why you are reading this article I made for you today.
“Good companies will meet needs; great companies will create markets.”
Philip is an amazing marketer and we have seen his speeches numerous times. As everyone in the business world, we all know businesses are like a living thing ...always changing. Such as many things, if a business can not keep up with the times, it will gradually rot away and become extinct.
Sometimes it is a little too late for the organization to withstand the effects of change. Successful businesses such as Blockbuster, Toys R us, Pets.com, Compaq, General Motors, and Nokia are all ominous examples of what change can do to a company.
Digital Media Marketing, Digital Advertising, Social Media Marketing, Digital Marketing, and even SEO marketing, however, you would like to call these channels of marketing, they have one goal in common; That is to get your business seen by the right audience, at the right time and ultimately landing that lead or sale. That is where visibility on Instagram, Facebook, Google, and Bing comes into play. These platforms are paramount to your success and ensuring the longevity of your organization and goals.
What is Social Media Marketing?
Social Media Marketing is primarily and not limited to the management and marketing duties of specific media platforms such as Instagram, Facebook, Yelp, LinkedIn, Twitter, Snapchat, etc. These channels will be the focal point for a Media Manager's duties. Some of these tasks are:
Administrate the creation and publishing of relevant, original, high-quality content for your organization.
Identify and improve organizational development aspects that would improve content curation (employee group activities, recognition, and rewards for participation in company endeavors and online review building).
Create a regular publishing schedule for social media platforms.
Leveraging the right analytical tools to manage and grow your media presence.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Targeting specific audiences with agency techniques.
Promote content through social platform advertising.
Learn how to hire a social media manager.
How to Come Up With a Social Media Strategy
Why do customers or clients come to your business? Why do they pick your company over competitors'? Does your organization have a social consciousness? When you get the answers to these questions, your company will reach heights never seen before.
When you connect to the public, you are essentially connecting to potential customers. Having a social presence and allowing your Media Manager to help your company achieve a social existence will greatly enhance the reputation of your company and will guarantee customers in the long run.
A great “why buy here” message is unique to your company. It has to be backed up by facts (awards, numbers, in-store policies) and answers such as “What’s in it for me?” Your potential customer or client should know these answers; these are extremely important and could be deciding factors. Using outlets such as Instagram and Facebook could be a perfect opportunity to let your potential audience find out these answers before a transaction.
Identifying & Targeting Your Audience On Social
The service or product your business is offering is not for everyone. Until you accept the notion that you need to focalize on the niche at hand and keep your market focus on the right areas, you’ll constrict your business’s ability to grow where you would like it to be.
Knowing your perfect client and jotting down their behaviors, attributes and wants will be a great help to relay to your social media manager. Having this information will give your social content a leg up on your competitors. Make a list of your best clients and reach out to them and get to know them. Write down some key points about them and project these points to your social platforms to attract like-minded individuals.
Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service. Facebook can narrow down to your exact audience. It can actually be quite fascinating and also a bit scary.
Being a marketing company that specializes in this, we can not stress the importance of Social Advertising. If your social media manager does not understand your goals, you need to find another one.