How to Create a Sales-Driven Small Business Website

Most people can set up a small business website, but how do you ensure it generates sales?

Create a Sales-Driven Small Business Website

A successful small business website has great content, is regularly updated, innovative, easy to use, and, ideally, has a good visitor-customer conversion rate. However, many businesses struggle to build and maintain a successful website, because they just don't know how to or they do it themselves.

The following tips can help you make a sales-driven website work harder to win new customers while maintaining your current client base.

Your website should sell to your customer

Most profitable business websites are not run by a large corporate company, but by an unassuming guy or girl who answeres every conceivable question that the target customers have about their business on their website's FAQ page.

It's a great strategy and one that every business should deploy for their website. Web visitors are primarily hunters. They hunt for information, and if you don't give them what they need, they'll go elsewhere.

Create a Sales-Driven Small Business Website

By putting yourself in your potential customer's shoes and answering every question they could have about your product or service, you put them at ease, build up trust in your brand, and set up yourself as the expert in your field. That will help you win customers, and, is more effective than just sales page tactics deployed on some business websites. Nobody likes the hard sell, so why scare away your potential customers by using such tactics?

Optimize your website for search engines

The greatest small business website in the world is no good to anyone if it can't be found. Search Engine Optimisation (SEO) is the process of optimizing your website so that it comes up in search engine results for certain keywords. The better optimized your website is, the higher up your search engine ranking will be.

Here are some easy – and free – steps you can take to optimize your website so that it shows up in search engine rankings for your target customers.