If you want visitors to stick around, keep coming back, and spending more money, your website has to completely user-friendly on every device it is showcased on.
Today’s internet users have high expectations and often prefer a company whose website and its design offer a great user experience, even if the prices aren’t as low as elsewhere. This is why, with profit margins being so tight and many competitors offering broadly similar services, user-friendliness is often the decisive factor in choosing which website to buy from. In this post, we’ll show you some useful ways to improve your user-friendliness.
1. Improve loading speed
User-friendliness begins before your visitor has even arrived on your site and begins with how fast your site loads on their device. If it does, you’re off to a great start. If it doesn’t, then you need to recognize that if it takes longer than a couple of seconds to load, you’re losing almost half your visitors (and sales) already.
Slow loading sites aren’t user-friendly at all. They are troublesome, especially if the user needs to browse several pages and each one takes an eternity to appear. Most users will abandon the site quickly and go elsewhere – many won’t even wait for the first page to load.
To improve speed, choose a web host that provides fast hosting and use the Google PageSpeed Insights tool which will show you how fast your site loads and tell you how to speed it up. Alternatively, you can hire someone that can diagnose your website and get it up to speed!
If your website isn’t fully responsive, those people who visit using a mobile device won’t be able to access the site properly. As people now spend twice as much time browsing on a phone as they do on a computer, this means you could be losing up to 60% of your visitors and the subsequent conversions. Again, Google will show you how mobile-friendly your site is with its Mobile-Friendly Test tool.