In this social media marketing case study, you’re going to see how we helped boost brand awareness and sales for one of our clients. The case study comes from a brand with a line of all-natural vitamin and supplement products.
We generated $18,111.89 in website conversions in 1 month.
This came after a ton of research from our team to determine the target audience, the social media marketing strategy, the ad budget, and the overall goal of the business.
Why use social media for business?
In 2020, Statista reported that 81% of the US population (2.34 billion) actively use a social network, and growing. According to Adweek, people tend to spend nearly 2 hours a day on social media platforms! This means it is probable that your customers or target audiences are on a popular social media platform. And your business is able to reach them… potentially every day. For any savvy business owner or marketer, this alone would be enough reason to use social media marketing for business. But what makes things great... In 2020, social media is the most cost-effective marketing channels available today. You can target by age, gender, location (including zip code):
You can target by demographics:
You can target by interests:
You can even target based on behaviors: