The Best Social Media Platforms For Marketing In 2020

Updated: Jul 8, 2020

In the modern era we can hardly find a reputable business organization without any social platform relevancy. Using social media marketing is easily the most cost effective way to advertise your business today.

Many businesses before this time period of the social rush could get by with the simple e-mail marketing campaign or the old fashion cold calling (which still can be used) but is not nearly effective as the use of social media marketing.

With this being said, we are here to discuss top Social Media Platforms that any business should dive into in order to stay up to date and not become a dinosaur.

Many people have asked us "What are the best social media platforms for business?", so we wanted to cover this topic as detailed as possible in order for you to make the best decision possible. With out further a do, here are our top picks we recommend the best social media platforms for a business.

1. Is Instagram good for marketing?

Dubbed one of the fastest growing social media platforms. Of course our first pick would be Instagram. One of or if not the most popular Social Platform of our time period is the leading cause to many successful businesses. Many people use it to engage in a enormous audience that is itching for their next experience, service or that new product they have been waiting for.

If your business is not utilizing Instagram already, chances are it is not up to its full potential. The primarily mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017. Using the power of visuals such as photos and videos, you can make ways to capture your audience.

That number should be an automatic trigger in your brain telling you that, you need to harness this platform for your business. Harnessing this massive network and the potential to reach thousands and or millions of potential customers will elevate your business to another level.

In 2015, there were approximately more than 77.6 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. I will list some key insights that you need to know for your business.

1 billion people use Instagram.

80% of users are not from the United States.

There is a 39% Women & 30% Male ratio that use the application.

59% of users are below 30.

72% of teens use Instagram EVERYDAY.

72% of users have bought a product on Instagram.

77.6 million Instagram users are from US.

Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.

I can go on and on about facts that will show you how vital it is to tap into this platform. This is why hiring someone that specializes in Instagram marketing will allow you to sky rocket your business by allowing for a new audience to view your product or service you are offering.

2. How can you use Facebook to promote your business

This platform did probably the smartest business move known to man, but slowly being forgotten. Facebook bought out Instagram on April 9, 2012 for 1 billion dollars. This move was obviously made by the Social Media powerhouse due to Instagram getting a huge boost in popularity and was a major competitor.

Facebook by far is in the top 3 most used social platforms, and that is why we ranked it second in our list. Also it is one of the cheapest ways to get your business out there! This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can fully utilize this with social media marketing concepts and different campaign themes through Facebook before committing to bigger advertising plans.

Other than posting texts of your next business venture or just trying to get to know your audience, Facebook lets you upload pictures and videos from your business like Instagram. This can be a powerful way to communicate with customers and clients, allowing them to have a preview of a product or service without having to visit your organization. Which back in the day, that was a given. Now a days most business deals are run through Social Platforms and you do not even need to step foot in anyone's business facility.

Facebook uses algorithms that analyze detailed information that millions of users enter into their profiles or search for on the platform. As the owner of