5 Real Estate Lead Tips That Your Competition Is Using

Updated: Aug 5, 2021

Having worked with dozens of real estate businesses, primarily in the investment side of the real estate realm, we gathered 5 real estate lead tips that will help you gain more business.

Real Estate Lead Tips

How to Get Free Real Estate Leads (Checklist)

Here’s a short checklist of free to very low-cost lead generation ideas. How many of these are you already using? Which ones would be the easiest to integrate with your current real estate lead generation system?

  • Past clients

  • SOI

  • Referrals

  • Reviews

  • FSBOs

  • Partner with a lender and attorney

  • Open House

  • Use landing pages + Drip email sequence

  • Start a blog

  • Contribute to articles, podcasts, and publications

  • Create a social media presence

  • Answer questions on Quora

  • Door knocking

  • Cold calling


#1. Cold Calling - Great for Cold or Warm Buyer Leads

Sometimes old school is the best school.


David Luther, VP of NewQuest knows a thing or two about using old-school methods in a new age. After trying out a Client Concierge and live call transfers with less than impressive results, one of his senior agents suggested they try good old-fashioned cold calling to generate real estate leads.


David had his doubts. “I'd never considered it because it seemed too old school. I know that agents hate traditional cold calling because they have to sit in the office and make calls all day. One reason agents become agents is so that they're not chained to a desk,” he explains.