5 Real Estate Lead Tips That Your Competition Is Using

Updated: Aug 5, 2021

Having worked with dozens of real estate businesses, primarily in the investment side of the real estate realm, we gathered 5 real estate lead tips that will help you gain more business.

Real Estate Lead Tips

How to Get Free Real Estate Leads (Checklist)

Here’s a short checklist of free to very low-cost lead generation ideas. How many of these are you already using? Which ones would be the easiest to integrate with your current real estate lead generation system?

  • Past clients

  • SOI

  • Referrals

  • Reviews

  • FSBOs

  • Partner with a lender and attorney

  • Open House

  • Use landing pages + Drip email sequence

  • Start a blog

  • Contribute to articles, podcasts, and publications

  • Create a social media presence

  • Answer questions on Quora

  • Door knocking

  • Cold calling


#1. Cold Calling - Great for Cold or Warm Buyer Leads

Sometimes old school is the best school.


David Luther, VP of NewQuest knows a thing or two about using old-school methods in a new age. After trying out a Client Concierge and live call transfers with less than impressive results, one of his senior agents suggested they try good old-fashioned cold calling to generate real estate leads.


David had his doubts. “I'd never considered it because it seemed too old school. I know that agents hate traditional cold calling because they have to sit in the office and make calls all day. One reason agents become agents is so that they're not chained to a desk,” he explains.


But, the results were undeniable.


“We found that people that getting yourself into the door with a phone contact can change the dynamic and speed of the sale.”


“We saw our conversions go through the roof. We were converting around 12% of our lead list. It's been a great success,”


With an outcome like that, it’s not surprising NewQuest is building a system around this tried-and-tested lead generation tactic.


#2. Video Content - Best Way to Consistently Generate Free Leads

Video is quickly becoming a winning formula for real estate marketing.


Tim Woodbridge, Owner of Woodbridge Capital, has been a huge advocate for video content for a long time now.


In 2009, his company shot a video of a city in Florida that showcased what the area had to offer. This introduced them to a host of international clients who have each bought two to five properties from them over the years.


And Tim knows exactly how to leverage and repurpose that content for maximum results.


“I have already filmed over twenty videos with my videographer for my team to put in my email drip campaigns, channel, and throughout the client process.


So, what’s their secret formula for creating irresistible video content?


“Everyone should have a YouTube channel and create playlists that focus on the community, sellers and buyers, and quick tips. Create both professional and iPhone videos.”


Tim acknowledges that not everyone is comfortable with staring into the camera, but the way he sees it, we’ve already spent most of 2020 living through an uncomfortable reality.


#3. Smile, Dial, Email, Repeat - Or Hire Someone to Do This

The burden is on you to build the most targeted list of people to contact so you’re not wasting time on every contact figuring out whether you can help the person who picked up.


You’re going to get rejected a lot less if you’re smart about who you reach out to. Be sure that you are only adding companies and contacts to your prospect list who you believe you can help.


Common company traits to look for:

  • Industry

  • Size (revenue, employee count, # of locations)

  • Geography

  • Related technologies


Common contact traits to look for:

  • Role/title

  • Tools they use to perform their job

  • Who they report to

  • Who reports to them

Real Estate Lead Tips

If you call someone who doesn’t fit your ideal criteria, you’re stealing their time. If you call someone who can benefit from your offer, you’re helping improve their life and business. Don't forget to put those warm leads in an email drip campaign so you may not lose them!


#4. Reviews - The New Word of Mouth for Real Estate Leads

Targeting millennials or real estate investment buyers? Reviews are the way to go. According to Consumerist, almost 70% of consumers check online reviews before making a purchase, and real estate experts like Justin Seeby of The Seeby Group have experienced the power of reviews firsthand.


The Seeby Group's review strategy resulted in 100 transactions in 2017, and countless free leads. But just like everything else, it's all about your level of commitment. Here's Jacob on how and why reviews work for them.


"Millennials make up a third of the buying population. A millennial goes to 8 to 12 different sites before they pick up the phone and talk to a business. What do they do when they get to 8 to 12 of those sites? They read the reviews."


"I watch people coming to my site in the analytics—they log in, and then they go to the review page and read every one of my agents’ reviews before they even pick up the phone and call. We start by educating agents that this is something that has to be at the forefront of their minds. The conversation on getting reviews starts on day one when you meet the client," he says.


Real Estate Lead Tips