Cold Calling Case Study - Cold Call Examples

Updated: Apr 14, 2021

Cold Call Examples

Cold calls are considerably important as a component of an overall sales strategy. How they are done, however, determines the success of cold calling. If the goal of the call is to gather data, distribute product information, start a dialogue, or make an appointment, the possibilities are that the outcomes will be less than successful: Cold Callers claim over 90% failure on their attempts when they do not know how to properly cold call.

One of our customers we worked with, increased their lead count by 179%! They saved $3,000 a month by reducing their workforce and save themselves time. The client was able to increase their revenue by 73% versus the previous year’s total metrics.

If the seller can open the call with a purpose to create the means for buyers to discover their path in the area of the seller’s solution, to figure out who they should convene to begin a change process that leads them to their goal(and possibly purchase), and create a win/win collaboration with the seller that engages buyers and prospects to continue communicating, then you mastered cold calling.

Using current cold calling techniques, cold callers don’t recognize that the call is meant for them to get their own needs met. Sellers enter the call as if the buyer:

  1. Were sitting and waiting to hear from them with nothing else to do.

  2. Requires the solution regardless of their circumstances.

  3. Should respond fully and honestly to a stranger asking probing, invasive questions.

And worse of all, there is a high percentage of real buyers who won’t take the call because they either don’t want to speak to a stranger who wants to take their time, does not like the prying questions or the information push, or is not at the stage in their decision path that would enlist a solution or salesperson. Using other means of cold calling, these individuals could easily be brought on board for appointments with all of the decision-makers, or for continued calls of discovery and collaboration.

cold calling examples

Here are two miserable cold call examples. We took one of them and created a ‘good call’, read them all, and decide which is better.

#1 Cold Call Example

C: Hello, Sharon? Joe from DEGOM Marketing calling. How are you today?

SDM: Do you know if that’s my correct name?