Social Media Marketing vs Google Ads - Pro's and Con's

Updated: Jun 3, 2019

Google ads campaign management
Which platforms will help your business the most?

Times are changing rapidly and gradually the most prominent tactics of promoting your business are evolving. We'll discuss the pros and cons of using social media and Google ads and how they both could cause an impact on your business goals.

The definition of our topics today:

Google Ads: Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

Social Media Advertising: The practice of advertising through platforms such as Instagram, Facebook, Twitter, Tumbler, Pinterest etc., using texts and or visuals to promote a certain service or product.


Advantages of Using Social Media Advertising

Social media is one of the fastest way to spread the word

If you have a big fan base and/or a growing one, you can tweet, post on Facebook or Instagram and your message can instantly go to thousands of users around the world. Many people using phones know how addicting they are and one of the reasons is because of social media. Taking advantage of this will be a great benefit for your business.

It’s good for SEO traffic

The signs are showing that social media is being used to help for ranking purposes by both Google and Bing. Making posts on your social media accounts will relay traffic from your social platforms to your website. This will tell Google and Bing that your site is a leading factor to user searches.

Most Social Media platforms are a growing trend

Social media is a trend you cannot ignore if you want to stay close to your customers and in sync with the latest developments in marketing. Social platforms are the key to building a B2C (Business to Consumer) relationship that has never been experienced in any era until now.

The ultimate Business 2 Customer relationship

With social media, your customers can show that they like a product or piece of content by expressing it such as, commenting and sharing (Like, Tweet, +1 etc.). Using this information, you can gauge on what content to keep on creating for your audience.