Why use Instagram for your business if it was created for people to socialize and share their photos?
That may have been its originally intended purpose, however, did you know that many businesses are now using it as a sales funnel? Many businesses are using it to help reach their sales goals.
Currently, there are 1 billion monthly active users on Instagram and that number is still growing. That’s 1 billion customers for your business to potentially target! So how can you utilize this platform and a huge audience to get your business to the next level?
Read on to learn how you can do this like a professional!
Why Use Instagram?
You can easily name five different social media platforms out now so why use Instagram? Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. It is also the best brand to engage with the upcoming generation.
In addition to showing your followers compelling photos, you can create a social media profile that highlights your brand’s mission and goals, show your products and capture leads and sales. Having a solid business profile will set you up for success!
Instagram's claim to fame and the reason why it is so successful today is because of photos. Instagram obviously emphasizes photos more than any other social media platform, arguably as much as Pinterest.
With Facebook, there are posts, comments, articles and irrelevant information that might allow followers to skip over a simple photo. But with Instagram, the main event is your photo and the message it will convey, make sure it goes above and beyond.
What this means is that it needs to be a high-quality photo that makes your followers think. An image that someone that is causally browsing the app or scrolling will be intrigued. Your photos need to stop them in their tracks long enough to engage with your post, read your caption or click through to your website if you are running a social media advertising campaign.
Write a Great Caption
Photos may be able to tell the whole story but captions can be the addition your image needs for your audience. Once you have captured your user’s attention with your photo you need to have an interesting caption. Ask your followers a question or provoke engagement in another way. If you just post a photo, people may not understand how you want them to engage with your brand or what action you want them to take.
Start with a hook to capture your follower’s attention and end with a call to action. This can be as simple as getting them to answer a question in the form of a comment or a like. Make your business page a community people can engage in.
Advertising on Instagram
Instagram is arguably the most profitable platform to advertise on due to the high engagement rates. If you are not utilizing Instagram advertising (or Facebook) to advertise on social media, you need to start doing it now.
Sure you can post great content on your page, however, this will only reach your followers and maybe a few wondering eyes using hashtags. This can be a huge frustration to people that do not know how social media works.
If you want to reach people that do not follow you and strengthen your social media presence, you need to create a social media marketing campaign. You can target specific demographics, interests, internet behaviors, locations, and even your email list! Not sure how to do it? Learning how to hire an Instagram or social media manager could help tremendously and save you time and a lot of money!
These sponsored ads will appear in users' feeds outside of your follower base. You can run regular targeted ads and even run retargeting campaigns to capture previously interested customers.
Just make sure you comply with all of Instagram's advertising policies or you will end up having your ad account flagged or even worse banned.
Re-targeting Instagram ads are beneficial because they help capture customers who may have been shopping on your site and abandoned their cart. Put that product they abandoned tight in front of them again and watch the sales come in.
Using Influencers For Business
Have you heard of businesses using Influencers on social media to promote their products? For starters, once you build a relationship with influencers you can reach their followers as well as your own. Knowing this you can see how powerful and influential it can really be for your brand.
Build relationships with influencers that have a strong following and are well respected. Many influencers on Instagram have a variety of price tags to promote your product(s) ask around for the best quote.
This will make your brand relatable and reliable just by association. It is also beneficial to let them try out your products so they can share their "paid" thoughts with their audience. If they have a loyal following and review your product they become an ambassador for your brand!
Instagram Stories and Highlights
Instagram Stories are basically a feature of Instagram that allows its users to share everyday moments quickly and easily with their followers. Similar to Snapchat, these moments could be through photos or short videos. Then each one of these photos and videos will be compiled as a slideshow on Instagram. This will stay on your IG account for 24 hours before it disappears.
Instagram stories are the perfect way for your business to show your work behind the scenes. Give people a sneak peek at new products or take some risks. People love to see the inner workings of a business. This is a perfect way to connect with your audience that has never been done in previous generations, make sure to utilize IG stories.