Low-Cost Social Media Marketing Methods to Boost Online Growth

Updated: Oct 15, 2021

When it comes to low-cost social media marketing, getting results worth boasting about can sometimes seem like a challenge.

Low-Cost Social Media Marketing

You see great examples of social campaigns that had an endless budget and question how to decode those tactics into something with drastically fewer spending power behind it. 

Producing something that looks great is just phase one; social media marketing content should provide value and information, and stick in people’s minds long after they’ve interacted with it.

And of course, the smaller the budget, the more important it is that your targeting is on point. If you’re setting up a new social campaign and you’re keen to get the most for your money, here are a few things to keep in mind.

Quality Content Over Quantity

Even if your social campaign has a great idea or promotion behind it, it can be completely undermined by low-quality visuals, captions, and copy.

It’s hard to be objective about quality if you’re responsible for every step of a campaign, versus if you’re working with copy creators and graphic designers who are producing your ideas for you. So, get second, third, and fourth opinions on whether your content really is great before you distribute it.

cheap social media marketing
Average CPA Per Social Platform (Numbers Fluctuate)

If there is no budget for a graphic designer and that isn’t your area of specialty, use a free graphic design website like Canva to bring your ideas to life. Just remember to follow the 20% text rule if the social marketing campaign is for Facebook so that you can guarantee it’s seen by the maximum number of people and your reach isn’t limited.

Be straightforward with yourself about whether the campaign has actual value to viewers. Questions to ask yourself include:

  • What do viewers gain from seeing this? 

  • What information does this provide?