What is Social Media Management? Do You Really Need It?

what is social media manager

Social media management or also known as social management, is the process of managing social channels and creating high-quality content across social platforms such as Instagram, Facebook, and Twitter, etc. A social media management strategy involves implementing social media marketing tactics and strategic organizational practices.

Social media management is not just about posting your content consistently and at the right time, like many people will tell you. The right SMM (social media management) plan will build grow your business and help solidify a foundation for your social channels and social media marketing campaigns.


Choosing the Best Social Media Management Platforms

Putting together the right plan of action for social media management is very time consuming, you will need to research what the best social media platforms are for your audience. Here’s a short insight into different social platforms and what they can do for your business goals:

  • Facebook – Facebook has a huge audience of over 2 million monthly users. With that being said, starting a Facebook business page costs you exactly $0! This can be a perfect platform to start your SMM efforts, until you start paying for ads to get page likes, and boosting posts by running Facebook ads. Facebook can be a very inexpensive alternative compared to running a TV or newspaper ad for your business.

  • Instagram – In terms of brand awareness and familiarity, Facebook still reigns supreme in the social media world. But social media is always evolving and trends show that Instagram’s users are much more engaged. Studies also show that Facebook users tend to ignore advertisements much more often than Instagram’s users: 32% of Facebook users regularly engage with brands, while 68% of Instagram users do.

  • Twitter – Twitter has 328 million active users worldwide and tends to be where users go for news and trends. Twitter additionally has a global appeal. 79% of users are located outside of the United States, with 67 million Americans! Twitter gives the opportunity to combine a massive worldwide audience with open communication.

  • LinkedIn – LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.

  • YouTube – Online video is growing dramatically, with over 4 billion videos viewed daily! If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. YouTube is the second largest search engine and the third most visited website worldwide. 1 billion people visit YouTube each month globally. Talk about building a global presence for your social media management efforts!

  • Pinterest – Pinterest is another great channel for sharing image-focused content like some of the competitors on this list. This social platform has become a go-to for people who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that compliments with imagery, then looking into Pinterest can be an attractive choice.