15 Benefits of PPC Advertising | Why Businesses Should Be Using Google & Microsoft Ads to Grow

Updated: Oct 9, 2019

15 benefits of PPC advertising

Want to know the importance of PPC advertising?

This short and to the point list will allow you to better understand the world of Pay-per-Click and utilize this form of advertising to your full advantage.

Small businesses and especially large businesses are using PPC & search engine marketing to increase sales.

PPC advertising, or Pay-per-Click advertising, is often referred to as Google advertising, Bing advertising and or search engine advertising. PPC ads appear on search engines, above the organic search results.

The position your ad placement will be depending on how much you bid, the keyword you are targeting, the type of keyword (phrase, broad or exact) and the relevancy of the ad to the end user.

Below we conjured up 15 benefits of ppc advertising. If you are looking for professional help and guidance with this field or related marketing services we recommend checking our Search Engine Marketing Services

You are losing money every day your business is not advertising on Google or other related search engines. There is a famous quote that you may heard of from someone quite famous it goes:

"A man who stops advertising to save money is like a man who stops a clock to save time" - Henry Ford


1. Millions of people are searching for what you offer

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. This data shows you how much potential ppc advertising can do for you.

Sure, there might be a lot of competition... then again what industry does not have any competition? We believe that the more competition shows how much the market needs whatever it is you are competing for. Search engine marketing sets you apart from them all.

A recent study has shown that Pay-per-Click advertising is one of the top three sources for on page conversions. Did you know that 65% of the users who are really in the lookout to purchase something click these paid ads? And 75% of users who are searching for something – whether it be a product or service – will visit the store that they find within that day?

2. PPC advertising will bring in insane website traffic

PPC advertising can boost your website traffic in an enormous rate if done properly. You can drive thousands of clicks to your website by using tricks and tactics that we use. The best part is that the people who are clicking on your ads are people who are sincerely interested in your business.

Some businesses are aware of this method to drive traffic to their website to get immediate results but do not have the know how to get their CPC (Cost-Per-Click) down. One answer: Long-Tail Keywords.

how to lower keyword cost in PPC
Finding the right keywords can save you a lot of time and money.

3. PPC Advertising is easily measured and tracked

PPC advertising is by far one of the easiest ways to measure advertising spend and where it is going to. You can track which ads, keywords, or ad placements that are working the best. You can install conversion tracking to track a number of conversions you are receiving. This data will allow you to switch things around and customize your advertising efforts to how you like. Having a PPC management team member or agency can be vary helpful.

4. Pay-per-Click puts you in-front of your customers

Imagine walking into a store and as soon as you walk-in, you find what you were looking for. This is how PPC advertising works. Your advertisements appear above the organic search results. Being one of the first options customers see will give you a huge edge. Paid clicks outnumber organic clicks by nearly 2 to 1.

Using PPC for small shops
Think of your ad as a piece of your shop or business on the internet that can be seen by thousands.

5. PPC is great for SEO building

The data accumulated from PPC advertising can help you build your SEO strategy. PPC advertising will help you identify the search keywords that are most valuable to your business. The value will be determined by the search keywords that are driving the most conversions and traffic to your business.

Not only that, it is shown that Google favors pages that drive in a lot of traffic. By creating a PPC campaign that allows for people to browse your website page will make your page gain authority and ultimately better ranking on search engines.

6. PPC advertising is a proven offline advertising technique

PPC advertising can drive offline sales and has been used by millions of businesses around the world. If you have a physical location, your customers are likely to come into your store after seeing one of your ads on the internet. Although there were no transactions made, this allowed for your business to be implanted in their heads. This trend is likely to increase as customers rely on search engines and social media to guide their purchasing decisions.  

7. PPC is used by every successful business... even your competitors

Chances are if you typed in some keywords on the web you will find a successful competitor, there is a reason why they are using PPC... because it works! Your competitors are using PPC advertising to grow their business day by day. If you are not advertising on search, you are forfeiting sales and market share to your competition. Yes, it could be costly but you need to take into account all the revenue to be made when you snag that search user.

8. PPC advertising brings in premium traffic

Traffic on search engines is the best traffic you can find on any platform out there, even social media. Why? Because people are actually searching for what you offer. You do not have to force anything to your potential audience, just show them what you offer and make sure to have a persuasive landing page(s).

Best ppc advertising strategy