15 Benefits of PPC Advertising | Why Businesses Should Be Using Google & Microsoft Ads to Grow

Updated: Oct 9, 2019

15 benefits of PPC advertising

Want to know the importance of PPC advertising?

This short and to the point list will allow you to better understand the world of Pay-per-Click and utilize this form of advertising to your full advantage.

Small businesses and especially large businesses are using PPC & search engine marketing to increase sales.

PPC advertising, or Pay-per-Click advertising, is often referred to as Google advertising, Bing advertising and or search engine advertising. PPC ads appear on search engines, above the organic search results.

The position your ad placement will be depending on how much you bid, the keyword you are targeting, the type of keyword (phrase, broad or exact) and the relevancy of the ad to the end user.

Below we conjured up 15 benefits of ppc advertising. If you are looking for professional help and guidance with this field or related marketing services we recommend checking our Search Engine Marketing Services

You are losing money every day your business is not advertising on Google or other related search engines. There is a famous quote that you may heard of from someone quite famous it goes:

"A man who stops advertising to save money is like a man who stops a clock to save time" - Henry Ford


1. Millions of peopl